Hello, What Have We Here?

Well it looks like someone is up to a bit of creative labeling.

Straight from the horse’s mouth: VeloNoise is the freshly minted, two-wheeled, half-assed alter ego of Mad Dog Media, whose Patrick O’Grady has spent more than two decades sounding off loudly and occasionally profanely about bicycles and the racing, retailing and riding thereof. It is not to be confused with that other website bearing a similar name.